Trip resource page

TRIP winter campaign summary

National Highways is responsible for operating, maintaining and improving 4,500 miles of England's motorways and major A-roads. We link towns, cities, ports and airports, and get people where they need to be – safely and reliably. 

Safety is our number one priority; it underpins everything we do. We are committed to reducing the number of people killed or seriously injured on our roads.

To support this vision and help road users to stay – and feel – safer on our road network, National Highways has developed a long-term road safety campaign that demonstrates to drivers how to prepare for long or significant journeys. 

Campaign goal

The campaign goal is to motivate drivers to conduct their T.R.I.P. checks before long journeys. By doing this, it aims to help drivers keep themselves and their passengers as safe as possible. The winter campaign wave aims highlight the extensive preparations we make to keep journeys moving throughout winter, while encouraging road users to check their tyres and prepare for the weather ahead before long journeys. 

Audience

The campaign aims to reach all road users, but with a focus on families.  

How you can get involved

We would be delighted for you to help spread the word and support this campaign through your channels. To promote the campaign, you could:

  1. Use a range of digital and social resources on your social media channels, websites, or any other digital channels, e.g. digital screens. If you require any bespoke formats that are not included in this toolkit, please request it by emailing: marketing@nationalhighways.co.uk.
  2. Use your internal communication channels such as email, intranet, and newsletters to communicate campaign messages to your colleagues, customers or members.
  3. Learn how to perform your own T.R.I.P checks with our 'how to' videos on YouTube and share them with your audiences. 
  4. Reshare the campaign’s social posts from National Highways’ Facebook, Instagram, and LinkedIn on your social channels using #TRIP. 
  5. Have a conversation with your audience, letting them know about the importance of vehicle checks and journey planning, and direct them to the campaign page for more information link to it here: 

    https://nationalhighways.co.uk/road-safety/trip/?utm_source=toolkit&utm_medium=email&utm_campaign=trip&utm_content=winter

You can download the campaign partner toolkit for more information.

If you do support the campaign, we'd love to hear about it for our evaluation. Please email: marketing@nationalhighways.co.uk

Winter creative resources

The campaign offers a range of assets for partners to use, including:

Key messages

Have a safe TRIP

Top-up
top up fuel, oil, and screen wash levels

Rest
Take a break, every 2 hours

Inspect
your tyres and check your lights are clean and working

Prepare
for bad weather and low sun, carry essentials, including sunglasses

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